New weekend breakfast experience features sweet and delicious dishes for all ages!

Sugar Factory American Brasserie Atlanta introduces a new weekend breakfast menu, further enhancing its Instagram-worthy offerings to the metro-Atlanta restaurant scene! The Midtown outpost will serve the trendiest meal in town beginning each Saturday and Sunday from 9 a.m.-2 p.m. beginning Aug. 15. The new breakfast menu is a continuation of the famed sweet brands’ unforgettable dining experience, playing up its family friendly atmosphere with vibrant, wow-factor dishes.

The ultimate dish on the menu is the limited edition Insane Double Stack Rainbow Pancakes – 10 colorful pancakes served with warm maple syrup, powdered sugar, chocolate chips, gummy bears, strawberries, whipped cream and rainbow sprinkles ($26) that also comes with a signature rubber duckie for guests to take home. Quantities are limited. 

Other highlights include reimagined breakfast favorites like the Donut Burger, a mouth-watering 8 oz. certified black angus beef, sandwiched between a freshly made glazed donut topped with a grilled cheese sandwich, pepper jack cheese, applewood bacon and dusted with powder sugar; the Waffle Breakfast Burger, an 8 oz. certified black angus beef, classic vanilla bean waffle, fried egg, melted cheddar cheese, hash brown, country sausage, applewood bacon and gravy served with warm maple syrup; and The Sugar Factory Eggs Benedict with two poached farm fresh eggs, Canadian bacon and grilled asparagus topped with homemade hollandaise.  .

The restaurant’s brunch-obsessed fanbase can also expect classic American fare including eggs, omelets and benedicts, as well as waffles and French toasts served with melted butter and sprinkled with powdered sugar.

Brunch squads can also sip on a Build-Your-Own Bloody Mary or a signature 64 oz. alcohol-infused Mimosa Goblet for a booze-filled outing, or pair breakfast items with a hot, iced or blended coffee beverage from a collection of flavored cappuccinos, macchiatos, lattes and frappuccinos.  

Guests are strongly encouraged to book a reservation in advance on Limited patio space is available overlooking 12th Street in the heart of Midtown. Breakfast will be offered Saturday and Sunday from 9 a.m.-2 p.m. Sugar Factory is located at 1080 Peachtree Street and is open Monday through Thursday 11 a.m.-11 p.m., Friday 11 a.m.-2 a.m., Saturday 9 a.m.-2 a.m. and Sunday 9 a.m.-11 p.m.

Atlanta’s Sugar Factory American Brasserie reopened for socially distant indoor and outdoor dining in early May. The well-being of Sugar Factory guests and team members remains top priority, and management is closely following operational guidelines and cleaning protocol from the Centers for Disease Control (CDC) as well as federal and state officials. Sugar Factory will continue to adapt its procedures to maintain a safe and healthy environment based on the latest updates.

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Shaye Gulotta BRAVE Public Relations
Shaye Gulotta BRAVE Public Relations
About Sugar Factory

Sugar Factory, named “The Most Instagrammed Restaurant in the United States” by Food & Wine Magazine, offers a sweet escape with locations throughout the United States, including the newest restaurant locations at Westfield Century City Los Angeles, Seminole Hard Rock Hotel & Casino Tampa, Mall of America, Atlanta in the heart of Midtown, Hard Rock Hotel & Casino Biloxi, Theatre Box in San Diego’s Gaslamp Quarter, Hard Rock Hotel & Casino Atlantic City, the Fashion Show Mall on the Las Vegas Strip, in New York City on Broadway, in Bellevue near Seattle and in Pentagon City, Washington D.C. Other locations include a goblet bar and retail location at the Miracle Mile Shops inside Planet Hollywood Resort & Casino in Las Vegas, retail stores at the Barclays Center in Brooklyn, Union Square in Washington, D.C. and at McCarran International Airport at the D Gates. Sugar Factory American Brasserie, complete with retail and the brand’s popular restaurant, can be found globally in New York City, Chicago, Pentagon City, Connecticut at Foxwoods Resort Casino, Orlando and South Beach Miami. The brand will expand into more new domestic markets this year including Faneuil Hall Marketplace in Boston. The brand reaches internationally with a retail store overseas in Bahrain and restaurants in Manila, Philippines, Festival City Mall and CityWalk in Dubai and its newest Dubai location in the Emaar Mall, as well as the most recently opened location at The Mall World Trade Center in Abu Dhabi.

For more information about Sugar Factory, visit